LaunchPad
Cut hosting costs by up to 70–90%

Leave Heroku behind.
Deploy on Hetzner
for a fraction of the cost.

LaunchPad gives you Heroku-level simplicity on Hetzner Cloud. One-click deploys, self-hosted databases, automated backups — up to 70–90% less than Heroku.

Stop paying Heroku prices

Same reliability. A fraction of the cost — priced in Rand.

Heroku

Expensive
Basic Dyno ($7) ~R114 /mo
Standard-1X Dyno ($25) ~R408 /mo
Postgres Essential-1 ($9 — Essential-0 is $5) ~R147 /mo
Typical monthly bill ~R669/mo
With LaunchPad

Hetzner + LaunchPad

Save ~63%
CX22 server (€4.49) ~R85 /mo
Self-hosted PostgreSQL Included
Backblaze B2 backups (<$1) ~R15 /mo
LaunchPad Solo (ex VAT) R149 /mo
Typical monthly bill ~R249/mo

Illustrative comparison for a single small app. Rand figures convert listed USD/EUR prices at roughly R16.3/$ and R18.9/€ (rates and provider prices checked June 2026) and exclude 15% South African VAT. Your real bill depends on app size, traffic, region, and add-ons (extra servers, larger plans, more backup storage). LaunchPad's own subscription is shown separately; Hetzner and Backblaze bill you directly with no LaunchPad markup. This basket works out to about 63% less; larger Heroku setups (more dynos, bigger Postgres plans) commonly save up to 70–90%.

See the full Heroku comparison →

Everything you need to ship

Heroku-level developer experience. Infrastructure you control.

One-click deploys

Powered by Kamal — push your code and LaunchPad handles the rest. Zero-downtime rolling deployments, every time.

Self-hosted PostgreSQL, automated

Provision and manage PostgreSQL databases directly on your Hetzner servers. No separate database bill.

Automated backups

Scheduled pg_dump backups uploaded to Backblaze B2. S3-compatible, affordable, and automatic before every deploy.

Safe, verified restores

Restore your database to any backup. Our safe-restore strategy brings up a copy and verifies it before switching over, so a bad restore can't corrupt production. (A restore rolls back to the backup's point in time.)

Server health monitoring

Health checks on every server. Know instantly when something is wrong before your users do.

Beautiful dark mode

A dashboard you actually want to look at. Full dark mode support with system preference detection.

Up and running in minutes

Three steps from sign-up to your first deployment.

1

Connect your Hetzner account

Paste in your Hetzner Cloud API token. LaunchPad provisions the server and sets it up with security best practices — no Linux experience needed.

2

Deploy your app

Add your app, point it to your Git repo, and hit deploy. Kamal handles zero-downtime rolling deploys with automatic health checks.

3

Sleep easy with automated backups

Backblaze B2 keeps your database backups safe and affordable. Every deploy triggers a backup. Roll back to any point in minutes.

Common questions

Everything you wanted to ask before clicking "Get Started".

Do I need to know SSH or Linux?

No. LaunchPad does the SSH part for you. You give it a Hetzner API token; it provisions the server, installs Docker, configures the firewall, and exposes everything through the dashboard.

What if my server dies?

Your database backups live in Backblaze B2 — separate from your server. If the server is destroyed, you spin up a new one and restore from the latest backup in a few minutes.

Can I use this with a non-Rails app?

LaunchPad ships with strong Rails defaults (Kamal, automatic /up health checks), but any Dockerized web app works — Django, Node, Go, etc.

Will my Hetzner bill surprise me?

You see the monthly cost of each server inside LaunchPad before you provision it. We don't add a markup; Hetzner bills you directly.

What happens if I forget my password?

Hit the password-reset link on the sign-in page and we email you a secure reset link that expires after a short window — no admin needed.

Is there a free tier?

Yes — LaunchPad has a free tier to get your first app live, with paid plans (Solo and Team) when you need more. Either way you pay Hetzner directly for servers (from ~€4/month) and Backblaze for backup storage (~$0.005/GB), with no LaunchPad markup. See the pricing page for the full breakdown in Rand.

Ready to cut your hosting bill?

Run your Rails apps on Hetzner at a fraction of what you'd pay Heroku — and keep full control of your own infrastructure.

Get Started Free

No credit card required to get started.